Inclusion And Send From School Wide Activity - 5014 Words

Inclusion and SEND To define SEND, one must first look at the term ‘inclusion’. Inclusion is the process through which a school adapts in order to respond to all pupils as individuals; which in turn enhances equality of opportunity. By doing this, there is less of a need to exclude pupils from school-wide activity. (Sebba and Sachdev 1997). This encompasses the need for a school to provide equal opportunities for children regardless of their age, race, gender, disability, religion, language or other attribute (Baker and Zigmond 1995). This principle is addressed in the Salamanca statement which states that schools should accommodate all children regardless of their physical, intellectual, social and emotional, linguistic, and other†¦show more content†¦A learning difficulty is then defined as a â€Å"significantly greater difficulty† in accessing the learning than the majority of their classmates. Learning difficulties range from medically diagnosed difficulties like dyslexia, dyspraxia and dyscalculia to social, behavioural and emotional disorders, as well as physical disabilities. With the grand spectrum along which a child is vulnerable to learning difficulties and therefore SEND, schools, teachers and local authorities are motivated to provide effective SEN provision and support for all the children who fall under this umbrella. SEND provision is essential in ensuring that all children have the same opportunities for progress and achievement despite their personal needs. It is here that SEND and inclusion therefore go hand in hand. Schools must be aware that, without this equality, ‘pupils can move from demoralisation to disruptive behaviour and truancy’ because they are made to feel like â€Å"failures† for having learning difficulties and/or disabilities (DfE 1997). It is also important to recognise that this support must be evident outside of academia. The Warnock Report states that provision needs to be integrated into the physical and social as well as educational activities of a school, enabling the child concerned to equally

The Industrial Revolution in Europe - 1217 Words

In 1750 political liberalism, the enlightened age, Infrastructure, and the economic climate allowed Great Britain to seek new job opportunities and exploit new business ideas. In addition, literacy, public education and the middle class was rising immensely. Concepts like partnerships and selling shares were introduced during this time period. The process of the Industrial Revolution was rapid in Western Europe however, by the 1900 all of Europe was involved. Over all, the effects of the revolution changed the way materials are transported, how products are made, on a global basis.The Industrial Revolution was a critical turning point in European history because the changes made are integral in the modern age. The inventions made expanded†¦show more content†¦In addition, bank loans played a large role in the Industrial Revolution. Which provided financial support which allowed our market to grow and expand into what we have today. The infrastructure of the Industrial Rev olution we would not have the assembly line and mass production we have today. It all started in Britain with the canals, they realized that canals were the more effective choice due to the fact the roads were mud trails. Furthermore, it was more cost affective than packhorses. Canals speed up the process of transportation and led to the realization that â€Å"Time is Money†. These canals expanded the market to an internal network. According to Canada Transportation, Canada’s total trade in 2011 with the world was $342 billion without the Industrial Revolution this would not be possible. Rail and water are two of the main transportation industries, Two thirds of the goods carried by rail across Canadian soil or ocean borders. This is evidence that infrastructure developed in the Industrial Revolution are a huge factor in the success of todays economies. In the Industrial Revolution this allowed cotton bales from America and wool from Australia to be brought to the midd le of Britain. In addition, this allowed free movement of coal, the fuel that powers the empire. They turned the materials into finished goods then they re-export to make a profit. This processShow MoreRelatedThe Industrial Revolution in Europe1715 Words   |  7 Pages The Industrial Revolution in Europe changed Europe to this day. This began in the United Kingdom in the 1700s and expanded to Western Europe in the 1800s. During the Industrial Revolution, this provided new technology, a surplus of food, trading and different ways of producing goods for countries. The women and children in Europe had to work hard and work in the mills. They did this to give enough money for their family to live on. Politics also changed during the Industrial Revolution. Thus, theRead MoreThe Industrial Revolution Of Europe1553 Words   |  7 Pagesthe changes that brought about the Industrial Revolution were (1) the invention of machines to do the work of hand tools; (2) the use of steam, and later of other kinds of power, in place of the muscles of human beings and of animals; and (3) the adoption of the factory system† (Industrial Revolution). The Industrial Revolution was a big event that happened in Europe. Those three main changes impacted everything in a huge way. The Industrial Revolution in Europe was a positive occurrence that changedRead MoreThe Industrial Revolution Of Europe1792 Words   |  8 Pagesfirst Industrial Revolution of Europe. Through development of new perspectives on politics and businesses, the importance of applications of ethics in both of these things became the topic of conversations on reform all across Europe. The exacting treatment and exploitation of workers throughout the Industrial Revolution brought up many questions on workplace ethics, leading to monumental movements towards workers’ rights. According to historians, the Industrial Revolution of Western Europe developedRead MoreIndustrial Revolutions During Europe During The Industrial Revolution1298 Words   |  6 PagesIndustrial Revolution in Europe Before the industrial revolution, Europe was mostly dominated by farmers but as the industrial revolution progressed this changed dramatically. Industrial revolution had a significant impact in the process by making new demands that shaped the way of life through increased competition and technological innovation. Generally, it was a historical period that sparked in a stroke a number numerous changes in the economic, social and political dimensions. It is consideredRead MoreAdvantages to the Industrial Revolution in Early Modern Europe1540 Words   |  7 PagesPrior to industrialization, the population of Europe saw a dramatic growth – from 110,000,000 to 190,000,000. What triggered this growth? Likely the end of feudalism. The end of feudal contracts gave people a little more say in their day-to-day working activities, resulting in more time spent at home, which ultimately resulted in childbearing. This would leave citizens scrambling both to provide needs for the populatio n as a whole, and to improve the individuals overall quality of life. This resultedRead MoreThe Impact of the Industrial Revolution on Europe Essay examples963 Words   |  4 PagesThe Industrial Revolution hit Europe and along with it came a great deal of change. Not only did this industrial revolution affect standards of living in cities, it also affected greatly the nature and quality of labor. The Industrial Revolution had an impact of the greatest magnitude on Europe and has shaped the work style and nature of labor that Europeans know today. Although it may seem like a revolution of this sort would have great benefits for those who lived through it, evidence seems toRead MoreChanges Europe Experienced During The Industrial Revolution1620 Words   |  7 PagesChanges Europe experienced during the Industrial Revolution o The Industrial Revolution of the late eighteenth and middle nineteenth was progressive on the grounds that it modified, revolutionized the productive capacity of England, Europe and United States. In any case, the upheaval was something more than just new machines, smoke-burping processing plants, expanded efficiency and an expanded way of life. It was an upheaval which changed English, European, and American culture down to its extremelyRead MoreEffects Of Child Labor During The Industrial Revolution Versus Modern Europe1713 Words   |  7 PagesEffects of Child Labor in the Industrial Revolution versus Modern Europe By: Lariah Thiel â€Æ' Child labor has been a very big problem since the Industrial Revolution. As the world began to industrialize, the demand for labor increased greatly. During the Industrial Revolution child labor became a very important aspect of everyday life because the demand for laborers had grown so much. Families were not only dependent on adults for money, but they were also dependent of their children. Some childrenRead MoreThe Consequences of the Industrial Revolution in Great Britain (the Standard of Living Debate) and the Free Trade Era in Europe.1542 Words   |  7 PagesLecture 11: The Consequences of the Industrial Revolution in Great Britain (The Standard of Living Debate) and the Free Trade Era in Europe. I. The Consequences of the Industrial Revolution: The Standard of Living Debate. What happened to living standards during the Industrial Revolution? From today’s perspective, over 200 years later, most people would say that industrialization has raised living standards dramatically from those that prevailed in the 1700s. In fact, there is general agreementRead MoreJohn Beckett s The Glorious Revolution971 Words   |  4 PagesJohn Beckett mentions that â€Å"the Glorious Revolution† has been considered a historical event related to the political issues. The main target of this historical event was to create a commercial freedom in Europe. After this revolution was done, trade relations in Europe went up, and the Bill of Rights was also created in 1689. Today, the Bill of Rights is shown and knowns that it was the first building stone for â€Å"the British constitution† because it limited the monarchic power. During the eighteenth

Mistakes and Failures of a Business free essay sample

Small and large business fails because they take risk to many risks in what they do. Lots of times it is the employees that make or break a business or the owner of the business, which makes a business fail. The way they fix the problem is to ask the employees what they are looking to get out of the business and what they like to see done with the business these way owners and employees can work together as a team and not make mistakes and failures in the next years to come. Lots of business blindly trust employees witch means that the worker can take from the business or have problems with others they work with from day to day. The employee will give his/her boss mix singles on the task at hand and with that the business will fail and lose profits as well there income or overheard will be lost. We will write a custom essay sample on Mistakes and Failures of a Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The biggest failure of a business is employee time theft this cost the business money and time witch can fail a business and is a big mistake the business misses every day. As stated by go4funding. com every single day, many businesses fail for numerous reasons. According to the United States’ Small Business Administration (SBA), approximately 90% of all small enterprises fail within the first two years of operation, primarily because many entrepreneurs lack the basic knowledge and experience in handling the challenges of their company in its initial stages. The following are several common problems that are encountered during this vital preliminary phase. Business owners should be informed about these issues and work diligently to address them in order to avoid failure.

Jake Bralie Essays - My Ntonia, Willa Cather, Girls,

Jake Bralie English 152-5 Fairview High School November 12, 1997 Willa Cather's My Antonia (enter the rest of the title here) Jake Bralie November 12, 1997 Willa Cather's My Antonia: Success The American college dictionary defines success as 1. The favorable or prosperous termination of attempts or endeavors, 2. The gaining of wealth, possessions, or the like. This has been the general seances for the past hundred years or more. But in more modern days the prospective of success has changed slightly. It has shifted to having a good education, going to collage, getting a carrier getting married Les Misreables By: Victor Hugo , Valjean's success was represented in the form of going from convict to loving father of a daughter. The little girl named Cosette may not have been his true daughter, but after he had had dinner with a bishop that had seen the possibility of good in he started the transformation of his life. he met Cosettes mother and vowed to save her daughter from the place where she was being kept. The success Valjean experienced was what made his character the man that he was. But to Willa Cather in My Antonia, Antonia represents the highest form of success in t his life. Antonia's form of success is mandated by the way she follows the path in life that has been laid out before her. She by nature was a country girl. She only visited Denver once, and for the majority of her life she stayed in and around Black Hawk and Lincoln. She lived out the way of life that was most natural to her. She was so driven by that success that she had achieved that she became a mother prematurely. But she is so driven to follow her path that not even becoming a mother early could stop her from following her path. (320) ? Father Kelly says that every one is put into this world for something, and I know what I've got to do. I'm going to see that my little girl has a better chance than I ever had. I'm going to take care of that girl.? and she does. She takes splendid care of the girl and marries a man named Cuzak. He is by his nature a city man. But that wouldn't stop Antonia from doing what she had set out to do. Become a mother and a harvenger of life. Jim visited Antonia later in life but there was a twenty year gap in the time that they saw or herd from each other. When Jim saw her next he noticed this (343) ?As I confronted her, the changes grew less apparent to me, her identity stronger. She was there, in full vigor of her personality, battered but not diminished, looking at me, speaking to me in the husk, breathy voice I remember so well.? She had been through so much during her life, she had birthed a child by her self, and gone on to over ten more. She brought life unto

Strategic Management of Square Textile Essay Example

Strategic Management of Square Textile Paper Historical Background Square Group is one of the most renounced pharmaceutical companies in Bangladesh. This group inaugurated their journey through Square firm in 1958. This is the first medicine exporting firm in the country. It’s contributing to the national economy by exporting medicine from 1987 to till now. Square group is no longer confined to medicine production. They have diversified their activities. In 1988 they established Square Toiletries. In 1997 they established Square Textiles. In 2000 Square spinning started exporting by satisfying the local market. In 2001 Square group lunched many other firms: Knit Fabrics, Square Fashions Limited, Square Informatics, Square Consumer Product and Square Hospital. Now their total asset is about $200 million. And, yearly investment is about $300 million. The companies of Square Group of Industries are †¢ Square Pharmaceuticals Ltd. †¢ Square Textiles Ltd. †¢ Square Spinning Ltd. †¢ Square Toiletries Ltd. †¢ Square Consumer Products Ltd. †¢ Square Informatix Ltd. †¢ Square Health Products Ltd. †¢ Square Agro Ltd. Square Textile Ltd. tarted its operation in 1997. It was enlisted in Dhaka Stock Exchange Chittagong Stock Exchange in 2002. The business lines of Square Textile Ltd. are manufacturing and marketing of yarn. Its factory is located in Gazipur, Dhaka. It manufactures 100% Cotton Ring Span Yarn or Hosiery, 100% Cotton OE Rotor For Hosiery and Knit Fabrics for 100% export oriented readymade Garments Industry. Company Profile The Square Textile is locat ed in Saradaganj, Kashimpur, Gazipur, Bangladesh. Its office is located at Uttara in Dhaka. We will write a custom essay sample on Strategic Management of Square Textile specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Management of Square Textile specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Management of Square Textile specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The business lines of Square Textiles Limited are manufacturing and marketing of yarn. 1,223 employees are working in this organization. Authorized capital of the company is tk. 1000 million. It’s paid- up capital is tk. 251. 90 million. Mission Statement The mission statement of Square Textiles Limited is â€Å"Our mission is realization of vision through maximum production of goods and services strictly on ethical and moral standards at minimum costs to the society ensuring optimum benefits to the shareholders and other stakeholders. This mission is envisioned by the concept of business which ensures well being of the investors, stakeholders, employees and members of the society which will create new wealth in the form of goods and services. Key product/Service As stated earlier the business line of the company is manufacturing and marketing of yarn. It manufactures †¢ 100% Cotton Ring Span Yarn For Hosiery †¢ 100% Cotton OE Rotor Yarn for Hosiery †¢ Knit Fab rics for 100% export oriented readymade Garments Industry. It also performs the services of dying post mercerization fabric dying The final output is marketwise by Square Fashion Ltd. In Square Textile Limited two types of products are produced in two different units. These are as follows Unit 1: Combed and Carded Yarn from a count range of Ne. 10 to Ne. 80. Unit 2: Combed Ring Yarn from a count range of Ne. 20 to Ne. 40. In Square Spinning Ltd. 100% Cotton Carded and Combed Yarn in the count range of Ne. 16 to Ne. 30 are produces. Finally in Square Fashion’s Ltd. Readymade Knit Apparels like T-shirts, Polo shirts, Tank tops, Pajamas, Sport wear, Under garments, Men’s Ladies fashion wear , Kids wear etc Strategic Goals Objectives The company sets the following objectives for it to achieve †¢ To strive hard to optimize profit through conduction of transparent business operations within the legal and social framework with malice to none and justice for all †¢ To create more jobs with minimum investments †¢ To be competitive in the internal as well as external markets †¢ To maximize export earning with minimum imported in-puts †¢ To reduce the income gap between top and bottom categories of employees. Thus the company focuses to pole-star its mission that fulfill the objective with emphasis on the quality of the product , process and services blended with good – governance that help build the image of the most enable corporate – citizenship at home and abroad . The company wants to produce such society friendly goods and services that go to satisfy the wants of all the relevant party without disturbing or damaging the socio- economic and ecological, balance of the mother earth and the process of human civilization leading to peaceful co-existence of all the leaving beings. The company always strives for top quality products at the least cost reaching the lowest rungs of the economic class of people in the country. The company values its obligation to the greater society as well as it strives to protect the interests of it’s shareholders and to ensure highest return and growth of their assets. Marketing Scenario Potential Customer The target market for products produced in Square Textiles Ltd. and Square Spinning Ltd. is Export Oriented Readymade Garments Industry. Readymade Garments exporter that is Knit Fabrics, Sweater and Denim manufacturer. In Bangladesh Beximco Kitting, Grameen Knitwear, Shasha Denim, Knit Concern etc are the customers. Target market for products produced in Square Fashion Ltd. is Europe and U. S. A. Square Textiles does not direct sales in overseas market but sometimes India, Pakistan other countries take their yarn. Size and Growth of the Market The Company’s marketing operations continued its emphasis on export sales over the years as depicted below | | | | | |Year 2006 |Year 2005 |Year 2004 | |(a) Quality sold (Kg) | | | | |Local sales |99,800 |527,903 |539,417 | | |(0. %) |(3. 7%) |(3. 9%) | |Export Sales |14,554,342 |13,817,314 |13,129,599 | | |(99. 3%) |(96. 3%) |(96. %) | |Total Sales |14,654,142 |14,345,217 |13,669,016 | | |(100%) |(100%) |(100%) | |(b) Sales Revenue | | | | |( Taka ) | | | |Local Sales |9,455,588 |32,576,936 |46,956,494 | | |(0. 4%) |(1. 8%) |(2. 3%) | |Export Sales |2,093,214,675 |1, 756,441,450 |2,029,968,545 | | |(99. 6%) |(98. 2%) |(97. %) | |Total Sales |2,102,670,263 |1,789,018,386 |2,076,925,039 | | |(100%) |(100%) |(100%) | The above figures show that the export sales increased by 19% in 2006over the previous year with greater exposure to international market scenario and risk. Competitor Analysis Only in few years back textile sector in Bangladesh was left behind but current scenarios is different. In recent years a mentionable figure of money has been invested in this industry. Government is also encouraging this sector. Government is making some favorable policies and minimizing the regulations, so that this sector can be grown up. Among the domestic companies Square is one of the leading one. The other potential competitors are Padma Textiles, Shamim Textile etc. Competition will be severe after 2005, that is, during the post multifiber agreement period. World market will be Quota free at that time. So Bangladesh will have to compete with countries like Srilanka, China, Pakistan, Vietnam etc. Management of the Company [pic] The entire management process comprises the following units: Executive Management The Managing Director, the CEO is the head of the Executive Management Team which comprises senior members of the Management Apparatus. Within the limits of delegated authority and responsibility by the Board of Directors, Executive Management operates through further delegation of authority at every echelon of the line management. The executive Management operates within the framework of Policy Planning strategies set by the Top Management with periodic performance reporting for guidance. The Executive Management is responsible for preparation of segment plans / sub – segment plans for every profit centers with budgetary targets for every items of goods services and are held accountable for deficiencies, with appreciation for outstanding and exceptional performances. These operations are continuously carried out by the Executive Management through series of Committees, sub – Committees, Committees standing Committees assisting the line management. Management Committee Comprising top executives, deal with entire organizational matters. Standing Committee Standing Committee comprises the following committee †¢ Audit Commit †¢ Employment Relations Committee †¢ Management Committee Trend of Performance Production and Productivity The Company’s installed capacity during the year 2006 remained at the same level of the previous year at 59,472 spindles 768 Rotor heads with production capacity (at average 30s/10s counts) as follows: [pic] The above statistics depict a picture of continuous growth in production and production efficiency which has been achieved by the production – addicted management at the factory level as well as the top. The total production increased year-on-year basis at the rates of 0. 41% and 0. 47% during the years 2005 and 2006 respectively. The Company’s operations are carried out on an aggregate basis and managed as a single operating segment. Accordingly the Company operates in one segment of developing manufacturing and marketing of cotton mixed yarn for human as well as industrial use. Profitability The company’s operating financial result of the last ten year has been enlisted below [pic] Business Level Strategy Square textile Ltd. follows the integrated low cost/differentiation strategy. Integrated Low-cost/Differentiation Strategy Low Cost |Differentiation | |Lower output costs per employee |Unique product or services | |Individual group incentive plans |Creative, risk taking employees | |Behavioral encouragement plans |Long term focus | | |Team based incentives | SWOT Analysis SWOT analysis means the analysis of strength, weakness, opportunity and threats. For Squar e Textiles Ltd. , it is given below: Strength Square Textiles Ltd. is a rapidly expending company. Standing its journey in 1998 it has already doubled the net turnover by the year of 2006. All the units of the factory enjoy highly of machinery are imported from Germany, Switzerland, Italy Japan. As a result it can maintain a smooth rate of production. Well trained human recourses are strength of the company. They train up their key personally in the country and abroad, so that the company can get some competitive advantages over the competitions. The HRM practice is also remarkable. Weakness There are too many departments under the super vision of the general manager which can cause low productivity due to large span of super vision. Opportunity There are bright opportunities for the Company in the overseas market. If it can communicate well and capture a significant market portion in the Europe and USA market, it can get scale of economic. Threat The increasing numbers of competitor may be a great threat for the company. Beside the political instability, industry dispute, taken off the quota system are also threat for the company. Possible Measure Improved Performance From the analysis with the organization structure it has seen that its span of super vision is too large. A number of departments report directly to the general manager. If the number were less the efficiency and productivity of the organization might be increased. Quality control department should remain prompt always. So that it can maintain a certain level of standard as per the market demand to capture the foreign market share it should strive more Concluding Remark The floaurishment of any industry requires combined efforts and co-operation from several parties. Social, political and macro economic environment play pivotal role in this regard. Though Square Textile is a newly Ventured Company in the respective sector, its growth and expansion is praiseworthy. It’s contributing the country and serving the nation in different ways. If it can up hold it’s much toward advancement, it will be able to set a role model in our country.

Free Essays on War Never Changes

War Never Changes There are many strong parallels between the poem, â€Å"Dulce Et Decorum Est†, and the present-day situation with Iraq. Though fought for different reasons, most wars feature the same kind of ghastly events that soldiers are subjected to. This heartrending poem depicts a soldier’s first-hand experience of the atrocious events that occur in war. The poem goes deeply into detail by describing some of the horrible aspects of war that many young men and women are not prepared to face. This image could, quite possibly, be what many young adults may have to confront very soon in their lives as they prepare to head overseas to Iraq. As with every generation of soldiers that head into a war, they will have to face the unexpected. Wilfred Owen was so appalled by some of his experiences in war that he exclaims in his poem that â€Å"a devil’s sick of sin† (l. 20). This phrase means that the events in war are so repulsive and immoral that a devil would be sick from them. Another factor that many in the armed forces may be unprepared for is chemical warfare. The damaging, long-term effects of such harmful gasses described in the poem are so inhumane that no one could possibly be prepared to face the consequences of them. However against the law and restricted from warfare, it is believed that Suddam Hussein possesses such dangerous weapons somewhere in the country of Iraq. If chemical warfare became the main artillery of war, then the world would be doomed to destruction as harmful gasses and chemicals would fill the air and ground, contaminating every living organism. In every major war, there has been a massive number of deaths. In the past, some victims of war were so disgusted by the number of lives that were lost in war that they began to question the reasoning behind the fighting. After encountering such horrific experiences, there is not any reason at all why these people should be able to question thi... Free Essays on War Never Changes Free Essays on War Never Changes War Never Changes There are many strong parallels between the poem, â€Å"Dulce Et Decorum Est†, and the present-day situation with Iraq. Though fought for different reasons, most wars feature the same kind of ghastly events that soldiers are subjected to. This heartrending poem depicts a soldier’s first-hand experience of the atrocious events that occur in war. The poem goes deeply into detail by describing some of the horrible aspects of war that many young men and women are not prepared to face. This image could, quite possibly, be what many young adults may have to confront very soon in their lives as they prepare to head overseas to Iraq. As with every generation of soldiers that head into a war, they will have to face the unexpected. Wilfred Owen was so appalled by some of his experiences in war that he exclaims in his poem that â€Å"a devil’s sick of sin† (l. 20). This phrase means that the events in war are so repulsive and immoral that a devil would be sick from them. Another factor that many in the armed forces may be unprepared for is chemical warfare. The damaging, long-term effects of such harmful gasses described in the poem are so inhumane that no one could possibly be prepared to face the consequences of them. However against the law and restricted from warfare, it is believed that Suddam Hussein possesses such dangerous weapons somewhere in the country of Iraq. If chemical warfare became the main artillery of war, then the world would be doomed to destruction as harmful gasses and chemicals would fill the air and ground, contaminating every living organism. In every major war, there has been a massive number of deaths. In the past, some victims of war were so disgusted by the number of lives that were lost in war that they began to question the reasoning behind the fighting. After encountering such horrific experiences, there is not any reason at all why these people should be able to question thi...

Marketing Management Case Analysis Metabical Coursework

Marketing Management Case Analysis Metabical - Coursework Example Prior to putting together the dynamics of the marketing plan, all the alternatives of positioning and setting up the USP of the brand will be discussed in detail and analyzed and the best alternative will be selected around which, the marketing plan will be created. The marketing plan would include the Marketing Objective, target market analysis and demand forecast, and the communication plan (the Marketing Mix: 4 P’s) will be set for Metabical. Keeping the external and internal factors in mind, a Contingency Plan will be set which will include all the possible hindrances and unforeseen events which the business could face. The end of the report will have control and procedures which will explain how the marketing activities will be monitored and measured. Situational Analysis Internal Analysis: Metabical has Food and Drug Administration’s approval as being an effective weight-loss drug amongst its competitors. It is claimed by the company’s Chief Marketing Offic er Bernard Long that Metabical is a new and improved version of all the other drugs for weight-loss in the market with dramatically reduced side effects. ... This way, the drug even controls the diet of the consumers. External Analysis: The market for drugs like Metabical is a lucrative one. Nearly 65% of the adult population of the United States is considered as overweight. Out of this 65%, the segments of those who are in between the BMI of 25 and 30 is a virgin market which is not targeted by any drug. Even in this market, there was only one drug called Alli which was approved as an Over-the-Counter (OTC) for weight-loss by the Food and Drug Administration. However, this drug was only a lighter version of a heavier drug called Xenical and also had strong side-effects. Because of these concerns, the drug industry went through perusal by the FDA and a dietary supplement ephedra was banned owing to reported cases of sudden cardiac arrests and other life threatening dangers of the side-effects caused by these drugs. Metabical on the other hand, is FDA approved and is also tested for its effects with the conclusion that Metabical has light side-effects as compared to its competitors. Besides the drugs in the market, there were also herbal dietary solutions available which needed no regulations. However, these were less effective and required strict diet control whereas, Metabical being a drug itself, could produce better results in 12 weeks time. With a green signal from the FDA, Metabical therefore is ready to enter the market and launch a fully fledged campaign for not only the consumers, but for businesses and doctors as well as it is a prescription drug. This channel available to market Metabical presents a strong opportunity to itself and an edge amongst the competitors which impose high risk side-effects. Research shows that the market of Metabical lies aound 12% of the total